Tuesday, 23 June 2009

Gorgeous Jeans - Made In Heaven..... literally

(above) Chloe Lonsdale - designer of MiH Jeans

I adore MiH's timeless, stunning, comfortable jeans. MiH Jeans are worn by the most famous, stylish celebrities such as Katie Holmes, Rachel Bilson, Kelly Brook, Keira Knightley, Rihanna and Victoria Beckham. MiH jeans come in a range of styles - to list a few of my favourites "the Oslo jean", "the London Boy jean" and "the Marrakesh jean. MiH jeans are stocked in Harvey Nichols, Matches boutique and net-a-porter.com.

Chloe Lonsdale the designer of MiH jeans has kindly offered to let me interview her....... Enjoy

me -
When was MiH jeans launched and what inspired you to launch it?

Chloe - MiH Jeans was originally launched in 1969 by my godfather, and re-launched about 4 years ago. I couldn’t find a mid-rise pair of jeans on the market that I wanted to wear, and thought other people must be having the same problem, even though it is what the original brand offered as well first time around. Inspired by the archives I decided to create a product which was clean and sophisticated, and not really low rise, which every jean seemed to be at the time.

me - Describe the "perfect MiH jeans woman" in 5 words?

Chloe - Successful, determined, busy, chic, individual.

me - What was your latest jeans collection inspired by?

Chloe - The AW09 collection, which will be in stores this summer, was inspired by feedback from our customers and MiH fans as to what they really want to wear and what they would like to see in the new range. The washes follow a
palette of real, earthy tones including muted slate grey, inky black-blue and classic jet black, and classic cuts are given a sophisticated edge in the smartest, best quality denims, with tonal stitching, highlighted by traditional studs and rivets.

me - What is your favourite look/style to pair your jeans with?

Chloe - For day I always wear my London jeans with Converse and a white t-shirt, and for evening I dress the same jeans up with heels, blazer and feminine top.

me - What are your favourite trends for Fall/Winter 09?

Chloe - Statement shoes and the continuing obsession with denim!

me - Who is your style inspiration from the past or present, and why?

Chloe - My Mum [the original MiH in-house model] has always been a muse to me – no one makes a t-shirt and jeans look better than she does!

me - Where do you hope to see MiH jeans in 10 years time?

Chloe - In 10 years I hope the collection will have expanded into jeans for men and children, and we will have our own retail stores as well as continuing to be stocked in all the best stores around the world.

me - What was your favourite Fashion Week Collection for Fall 09?

Chloe - I loved Marc Jacobs AW09 show – I thought it was very coherent with many wearable pieces.

me - What is your favourite fashion boutiques worldwide and why?

Chloe - I adore Biffi in Milan for it’s unique choices, Barneys for having everything I could ever want under one roof, Beckley in LA and Matches in London for the same reason despite being much smaller stores.

me - Have you got any tips for aspiring fashion designers?

Chloe - To work hard, be dedicated to your craft and never take no for an answer!

(above) Keira Knightley in MiH Berlin jean

(above) Rihanna in the Oslo Slim jean

(above) Katie Holmes in the London Boy jean

(above) Claudia Schiffer in the Marrakesh Jean


  1. how did you get to interview chloe? that is awesome.

  2. I emailed the head of the MiH press team and she was really helpful and asked Chloe all the interview questions for me.......